The Product Marketing Manager's Role in Validating Product-Market Fit
Product marketers play a key role in developing the go-to-market strategy, leveraging their research into customer needs and preferences to create targeted messaging for each segment. By collaborating with sales, application engineers, and customer support teams, product marketing managers can gain valuable insights to inform their messaging as part of product-market fit.
Paving the way to “yes”
How often, when you get to "yes" in a client engagement, do you ask how you got there?
The worst thing about being a salesperson
You know your customers and their problems better than anyone. But do you know what it's like to be them?
Human-centered product marketing: the key to unlocking B2B buyers’ hearts and minds
You might think of your audience as a bunch of suits in a conference room, but they're real people with real problems and goals they want to achieve. They just happen to be wearing suits.
Better Business Through Quilting
Quilters rock. They know that you need to begin with the end in mind. They also know that occasionally you have to cut apart what was and rearrange it with something new to get a better final result.