The Product Marketing Manager's Role in Validating Product-Market Fit
Product marketers play a key role in developing the go-to-market strategy, leveraging their research into customer needs and preferences to create targeted messaging for each segment. By collaborating with sales, application engineers, and customer support teams, product marketing managers can gain valuable insights to inform their messaging as part of product-market fit.
Approaches to Reducing AI Bias Continue to Evolve
Earlier this year, the Stanford Institute for Human-Centered Artificial Intelligence (HAI) released the AI Index 2022 Annual Report. The report is a comprehensive study of the current state of AI, with a focus on progress made in the past year.
This post covers a few key takeaways.
Are you their solution? Or are you part of the problem?
Having a better understanding of what clients are looking for, what their challenges are, and how you can be of service is what can set you apart from other salespeople and marketers.
Paving the way to “yes”
How often, when you get to "yes" in a client engagement, do you ask how you got there?
Human-centered product marketing: the key to unlocking B2B buyers’ hearts and minds
You might think of your audience as a bunch of suits in a conference room, but they're real people with real problems and goals they want to achieve. They just happen to be wearing suits.